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Google’s Lyria 3.5 Takes Aim at Suno

Google’s Lyria 3.5 Takes Aim at Suno

Gemini

Google launched Lyria 3.5 inside Flow Music on July 29, 2026, promising more natural vocals, as major labels work toward rules on whether AI-generated music can chart.

Google upgraded its AI music model on July 29, 2026, and the framing from the music industry press was blunt: this is a direct shot at Suno, the AI music startup that’s dominated the category’s attention. Lyria 3.5 promises tracks that sound more natural, with vocals carrying more expression and emotion than its predecessor — and it lands the same week the major record labels are reportedly working out rules for whether AI-generated songs should be allowed on the charts at all.

Quick facts

  • Google rolled out Lyria 3.5 on July 29, 2026, inside Flow Music, its AI music creation platform.
  • The model is pitched specifically on more natural-sounding tracks and more emotionally expressive vocals compared to Lyria 3.
  • Flow Music has a winding history: it began as Riffusion, an open-source project that went viral in 2022, relaunched as ProducerAI in 2025, was acquired by Google in February 2026, and was rebranded Flow Music in April 2026.
  • Believe, a major music distributor, partnered with Google in May 2026 to offer Flow Music to artists across its label and self-release arm, TuneCore.
  • Separately, major record labels are reportedly working toward a framework that would exclude fully AI-generated music from qualifying for official charts.

Where Lyria has already been

Lyria isn’t a new project — Google has been iterating on it in public view for a while. Per Music Business Worldwide’s reporting, an early version of the model powered Dream Track, a YouTube Shorts experiment that let creators generate tracks using AI voice clones of artists including Charlie Puth, T-Pain, and Alec Benjamin. A later version, Lyria 2, powered YouTube’s “Speech to Song” tool, which turns spoken dialogue into music. Lyria 3 followed in February 2026 inside the Gemini app, generating 30-second tracks directly from text prompts or images. Lyria 3.5 is the next step in that same lineage, now living specifically inside the dedicated Flow Music platform rather than as a feature bolted onto Gemini.

Why Google bought a Riffusion-descended startup instead of building from scratch

Flow Music’s origin story matters for understanding what Google actually acquired. Riffusion started as a viral open-source project in 2022, was relaunched commercially as ProducerAI in 2025, and only became a Google product when the company bought the platform in February 2026. That’s a different path than building an in-house consumer music app from zero — Google acquired an existing product, user base, and production tooling, then plugged its own Lyria models in as the underlying generation engine. The Believe and TuneCore distribution partnership, struck in May 2026, extends that further: it gives artists working with a major independent distributor a direct path to release AI-assisted tracks through existing industry channels rather than only through a standalone consumer app.

The bigger fight: does AI-generated music even count?

Underneath the model upgrades, the more consequential story in AI music right now is happening at the industry level. Reporting from AI Music Billboards describes major record labels working toward an agreed framework that would prevent fully AI-generated tracks from qualifying for official music charts, while music made with AI as a production tool under a human songwriter or producer’s direction would continue to qualify. No universal standard has been finalized, but the direction is clear: the industry is moving past debating whether AI belongs in music production at all, and into drawing a specific, practical line between AI-assisted and AI-generated.

That distinction will matter enormously for products like Flow Music. A tool positioned around letting artists direct and refine AI-generated tracks, rather than simply outputting finished songs with no human input, is much better positioned for a chart landscape that draws that exact line — which may be part of why Google is building Lyria into a creative platform with distribution partnerships rather than a pure one-shot generator.

Common questions

Is Lyria 3.5 available to everyone? It’s rolling out inside Flow Music; availability by region and account type wasn’t fully detailed in the reporting reviewed here, so check Flow Music directly for current access in your market.

Can I still use Lyria inside the Gemini app? Lyria 3 launched inside Gemini for quick 30-second generations from prompts or images; Lyria 3.5’s dedicated home is Flow Music, aimed at more complete music creation rather than quick clips.

What counts as “AI-generated” versus “AI-assisted” for chart purposes? No universal standard exists yet. The direction reported so far draws the line at meaningful human creative input: music directed and shaped by a songwriter or producer using AI as a tool is expected to remain chart-eligible, while output with essentially no human creative direction faces growing restriction.

Key takeaway

If you’re evaluating AI music tools for real release plans rather than experimentation, the model quality race (Lyria 3.5 versus Suno versus everyone else) is only half the decision. The other half is whether your workflow keeps enough human creative direction in the loop to stay eligible under whatever chart and licensing rules the industry settles on — a question the model itself can’t answer for you.

Up Next
OpenAI Is Shutting Down Sora

OpenAI Is Shutting Down Sora

ChatGPT

OpenAI discontinued the Sora consumer app in April 2026 and will shut down the Sora API on September 24, 2026, abandoning a reported $1 billion Disney partnership along the way.

OpenAI is shutting Sora down. The consumer app and web experience at sora.com already went dark on April 26, 2026, and the Sora API — the part developers and third-party platforms build on — follows on September 24, 2026. If you’re still generating video through Sora in any form, there’s a real, imminent deadline to plan around.

Quick facts

  • The Sora web and app experiences (sora.com, iOS, Android) were discontinued April 26, 2026, per OpenAI’s own Help Center.
  • The Sora API, used by developers and third-party platforms, is discontinued September 24, 2026; after that, all endpoints return errors and account data is deleted.
  • OpenAI hasn’t confirmed whether a final export window will exist after the deadlines — users are urged to download their generated videos and images now.
  • A reported $1 billion Disney partnership, announced December 2025 to bring 200+ Disney, Marvel, Pixar, and Star Wars characters into Sora, was abandoned when the shutdown was announced roughly three months later.

How OpenAI framed the decision

OpenAI’s own Sora account posted the news directly: “We’re saying goodbye to the Sora app.” Sam Altman reportedly told staff the company was winding down its video products more broadly, according to reporting picked up widely at the time. The Decoder reports that the shutdown reflects a strategic pivot toward coding tools and enterprise products — a redirection of compute and focus that mirrors moves rivals have made too — alongside a broader plan to consolidate ChatGPT and other tools into a single “super app” rather than maintaining Sora as a separate consumer product. Sora itself isn’t disappearing entirely: OpenAI says it continues internally as a research project focused on world models, aimed at what the company describes as “automating the physical economy.”

The Disney deal that never launched

The most striking detail in the whole story is timing. Just months before the shutdown announcement, OpenAI and Disney had announced a partnership reportedly worth $1 billion, integrating more than 200 Disney, Marvel, Pixar, and Star Wars characters into Sora for licensed generation. According to multiple reports, Disney learned of the shutdown decision less than an hour before it went public — a partnership that size collapsing on essentially no notice is a genuine data point on how quickly priorities can shift inside a fast-moving AI lab, and a caution for any company considering a deep integration with a single AI vendor’s consumer product.

What to do if you still use Sora

Export your content now rather than waiting. Per OpenAI’s guidance, generated videos and images can be downloaded directly from the Sora library, and after the discontinuation deadlines pass, account data is permanently deleted. If you’re relying on the API through a third-party platform, confirm your vendor’s own migration plan — some platforms that integrated Sora have already built routing to other video generation models so their customers don’t hit a hard stop on September 24.

Where the market went instead

Sora’s exit left real room, and competitors filled it fast. Google’s Veo 3.1 is now widely cited as the strongest all-around option, particularly for native audio and prompt adherence; Kling 3.0 competes closely on cinematic quality and adds multi-shot storyboarding; Runway’s Gen-4.5 remains the choice for teams that want granular creative control over camera moves and character consistency; and ByteDance’s Seedance has pushed hard on long-form image-to-video work. Meta has also entered the category: Muse Video, Meta Superintelligence Labs’ first video model, was previewed the same week as its Muse Image sibling, though it remains preview-only and not yet publicly available.

Common questions

Can I still generate new videos with Sora right now? Not through the consumer app or website — that shut down April 26, 2026. The API is still live for developers and integrated platforms until September 24, 2026.

Will my existing Sora videos be deleted? OpenAI says account data is permanently deleted once all discontinuation deadlines pass, so anything you haven’t downloaded is at risk. Export your library now rather than waiting for a possible additional window OpenAI hasn’t committed to.

Is this the end of Sora as a model entirely? Not internally — OpenAI says Sora continues as a research effort focused on world models. It’s the public-facing product, not the underlying research, that’s being retired.

Key takeaway

Sora’s shutdown is less a verdict on AI video’s usefulness than a reminder that even a headline-grabbing consumer AI product from a well-funded lab can be discontinued in months, not years. If any part of your workflow depends on a single AI vendor’s product staying available indefinitely, Sora is the concrete example to point to for why that’s a real business risk, not a hypothetical one.